Toowong’s luxury riverfront Banc building has counted $26 million in sales since the official opening of its sales and display suite in February, with a third of apartments in the boutique 33 apartment project now sold.
The recent buyers, who are predominantly local residents making the transition from a home to an apartment, saw the niche in Banc’s apartments which offer up to 231sqm of living space with expansive verandahs offering panoramic riverfront vistas.
Prices range from $899,000 to $2.9 million.
Developer John Li said most purchasers considered the move to Banc as an upgrade from the family home, based on the premium location and resort-style facilities on offer.
“A lot of people talk about downsizing from a house to an apartment, but the reality is that most of our buyers are moving into a Banc apartment that is comparable to their previous home in terms of size and they are actually elevating their lifestyle with better views and access to facilities,” he said.
“The majority of Sky Homes we have remaining are south-east facing but the building has been designed to provide panoramic views across the river, city and hinterland from every apartment, which is something that you simply couldn’t replicate in most traditional homes.
“Banc also offers an infinity edge pool, barbeque terrace and a winebanc – which is an exclusive cellar with storage for up to 195 bottles per apartment, complete with a tasting room to encourage residents to get to know each other over a glass of their favourite wine.
“Our recent buyers are mostly mature professionals or retirees and they are excited to finally have a home that combines all of best parts of Brisbane city living.
“This means they are living right on the riverfront, with views from nearly every room, in a low maintenance yet spacious abode which is close to the CBD and surrounding shops and restaurants.
“There’s also a sense of community that can’t be found in the larger apartment projects being built across Brisbane. Banc is small enough to offer both privacy and connectivity and because all of the sales have been to owner occupiers, everyone has a vested interest in creating a real community.”
Mr Li said the majority of sales had been finalised following a visit to Banc’s new sales suite and display, which includes a replica kitchen, bathroom and living area.
He said buyers could see the quality of finishes first hand and take a virtual tour of the apartments on offer.
“Banc’s bespoke interior really sets it apart – there’s custom joinery, lighting and fittings which take these apartments from standard luxury to simply extraordinary, with unparalleled attention to detail,” he said.
“The sales suite has a display which uses interactive technology to show purchasers exactly what their outlook would be from each apartment, and they can compare layouts, colour schemes and floorplans.
“There’s a choice of apartment styles on offer to suit different buyers. The podium level Garden Homes feature expansive alfresco entertainment areas, with exquisite landscaping featuring a tropical Asian influence with Frangipanis and Heliconias.
“There are just two Sky Homes per floor and then there’s a 455sqm Sky Mansion – which is Banc’s penthouse. The penthouse is true to form – it sits atop the building, occupies a full floor and there is only one available.
“I expect the remaining apartments will sell quickly because there’s still strong demand for boutique, owner-occupier focussed apartment projects close to the city.”