Banc Toowong Buyers Enticed With Digital Inspections Before Construction – As Seen in Domain

High-end homebuyers have been given the chance to digitally inspect apartments before they are built with new digital technology.

The technology – which includes cutting-edge CGI, a digital sales book and replica displays – will be used as a key marketing strategy for Toowong’s new Banc riverfront apartments.

The computer-generated images will allow potential buyers to view and compare images of all 33 apartments side-by-side on a tablet.

It follows a growing trend of using technology to sell off-the-plan apartments in an effort for developers separate themselves in a crowded apartment market.

Marketing agent Peter Hutton said modern developers have to be more innovative and engaging to sell off-the-plan apartments.

“We understand that high-end downsizers are looking for as much information as possible to ensure that the transition from a home to an apartment is seamless and enjoyable,” he said.

“The developer has contracted Q1 Design to develop an interactive digital plan of the building, which will allow purchasers to view floor plans, aspects and finishes for each and every apartment.”

He said the technology will help buyers feel confident about their choices.

“They will be able to see the quality of the finishes first-hand, similar to the way they would if they walked into a display apartment,” he said.

The boutique project will have large floor plans which range up to 236sqm.

Developer John Li said he opted for a smaller-style luxury development with quality, not quantity, in mind.

“The site had the potential to host a much larger project but I opted not to over-develop and to instead focus on staying true to the meaning of luxury, which to me means privacy, exclusivity and quality,” he said.

The 15 level project will feature an underground wine cellar named ‘Wine Banc’ and a 15 metre infinity edge pool that will overlook the river.

Construction of Banc, at 527 Coronation Drive, Toowong, is expected to start later this year.


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